Companies and large donors can now double the charitable impact of Giving Group fundraising through automated matching.
Take for example, contributions to Kelly + Desiree’s Giving Group Ruben’s Shoes: Spreading Love Through Shoes which are currently being matched by Canadian singer, Michael Buble. And The Men’s Senior National Field Hockey Team received nearly $2000 in matching funds from their partner, Innovation Expedition as they crowdfund their way to the next Olympics.
You might be thinking that having a corporate partner or larger donor is hard to find. Here are 3 tips to help you find a matching partner:
1. Seek out partners whose business has a common interest in your cause, or who you have a personal connection to. Much like personal fundraising, friends like to help support friends, in both small and big ways!
2. Be ready to ask many potential partners before you find the right one.
3. Make them an offer they can’t refuse. Yes, hopefully your partners will want to work with you and your Giving Group because they care so much about you and the cause you’re supporting. But that doesn’t mean that you can’t offer them some additional benefits for supporting your cause. Here are just a few of the ways Chimp highlights matching partners:
* Logo placement on your Giving Group
* Supporters are notified about a matching partner once they’ve contributed via email
* For every matched donation, a note highlighting the match
* Throughout the donation flow, mentions of the match
* Your communication with your potential donors, through email + social media (of course, this one is up to you, but we always like to share what you share through Facebook and Twitter)
Want to get started with your own matching campaign?
1. Start a Giving Group today.
2. Email community [at] chimp.net and let us help guide you through the process.