How To

Countless studies have shown that donors who feel thanked, appreciated and kept in the loop on the impact of their donations to charity are more likely to give again. And yet, that kind of donor love is one of the most often overlooked aspects of the fundraising process. That’s why Waterloo, Ontario-based Maeve Strathy is […]

How To

Canadian economist and author William Watson recently commented, in an Ottawa Citizen article entitled The dying-technology charity pitch, on the absurdity of receiving address labels as part of charity direct-mail fundraising appeals. He argued that charities need to get with the times and, more importantly, understand his specific giving behaviour, which as he described, takes […]