How To

Ever since the Occupy Wall Street movement, hashtag campaigns have entered the public discourse as a heavily – and heatedly – debated topic. While some see hashtag activism as a legitimate form of protest and an opportunity to raise awareness for under-the-radar topics, others condemn it as meaningless, narcissistic slacktivism. Many hashtag campaigns or movements […]

How To

Many experts agree that email marketing is still one of the best ways to communicate with your audience and reach supporters directly to keep them engaged in your cause. But for email marketing to work effectively, you need to follow a few best practices. Although email is a direct channel to your supporters, you’re still […]

How To

Charities that call the Chimp office for support are usually greeted by Mercedes Ledezma’s bubbly hello and friendly voice. Mercedes is Chimp’s charity liaison, and she unfailingly brings her enthusiasm for helping others to her work every single day. If you ever need help setting up your Chimp Charity Account, planning or launching a fundraising […]

How To

In a recent opinion piece, Chimp CEO’s John Bromley urged charities stop being intimidated by technology. But implementing new technology can seem daunting, especially if you’re a small organization strapped for time and resources. Meet Elijah van der Giessen Eli was part of the production team for the Edmonton Folk Festival for 7 years; then […]

PeopleCharity MattersHow To

If you’ve ever called the Chimp office for support, or emailed hello@chimp.net with questions, you’ve likely interacted with members of our helpful and uber talented Client Success team. These friendly folks are always here to help you get your account set up, launch a Giving Group or Campaign, or manage any issues you encounter during […]

How To

In a recent Medium article, business and social media guru Gary Vaynerchuk compared fundraising to sales. Vaynerchuk argued that charities have been ignoring the needs of the “customer” in their appeals, and should be taking more of a sales-oriented approach to fundraising. In the context of corporate donors, the rules of sales apply to an […]

How To

High-profile fundraising campaigns like the Ice Bucket Challenge, No Makeup Selfie and Movember continue to prove the power of engaging social networks to raise money for charities. And online giving is growing fast, a trend that will continue. So why are so many fundraising professionals and charities slow to harness the power of the social […]