Charity MattersHow To

Social media is a cost-effective approach to drive fundraising efforts to a broad audience and a useful tool to keep supporters informed while adding a personal touch. Here are our five tips on how to use social media to maximize your fundraising success: Before you start sharing and engaging your audience on social media, it’s […]

How To

Growing anything from scratch — an organization, a large donor strategy — is always a bit daunting. But if you’re looking to seed your charity’s funding mix with perennial sources of support, large donors and major gifts are an important funding branch to cultivate. To get some insider tips and strategies on how to effectively […]

How To

Fundraising is hard. Even for fundraising pros. But learning from others who have been there can smooth some of the bumps. That’s why we asked three fundraisers to share their best tips and success strategies to help make fundraising a little easier for everyone. Q: What is your single biggest learning about fundraising — or […]

How To

“Fundraising is the gentle art of teaching the joy of giving.”  – Hank Rosso For many schools, fundraising is an important part of the teaching and learning experience. Fundraising not only helps schools raise money for supplies, extra-curricular activities and special events, it’s also an opportunity for them to reach beyond the classroom, contribute to […]

Charity Matters

Tech company Unbounce leads the way when it comes to optimizing marketing landing pages, but when the Vancouver company signed on to participate in TechPong, a sector-wide charitable ping pong match in support of Downtown Eastside charities, it had to add a new skill-set to its company’s in-house talent: fundraising. To send a player to […]

How To

Looking for ways to bring charity into your workplace? An office fundraiser is a great opportunity to raise money for charity while encouraging team building, creating meaningful performance incentives, and inspiring one another for a good cause. It’s also a chance to get a little creative. So if you’re looking for initiatives that bring fun […]

How To

Giving charitably may be part of human nature, but sometimes even the most generous donors can benefit from a little incentive. After all, everyone loves to see their money double, especially when that money is going to a good cause. Offering to match—or double—individual donations can boost campaign results, according to Yale University and University […]