PeopleCharity Matters

At first, the symptoms of Tyler Maskell’s illness were subtle: sleeplessness, anxiety, and missed school days. His mom Liane thought “it’s just the teen years hitting” and had some heart-to-heart conversations with her son. As Tyler’s behaviour became increasingly erratic, however, it became clear to the Maskells that something was seriously wrong.  A few month before […]

How To

In a recent Medium article, business and social media guru Gary Vaynerchuk compared fundraising to sales. Vaynerchuk argued that charities have been ignoring the needs of the “customer” in their appeals, and should be taking more of a sales-oriented approach to fundraising. In the context of corporate donors, the rules of sales apply to an […]

How To

High-profile fundraising campaigns like the Ice Bucket Challenge, No Makeup Selfie and Movember continue to prove the power of engaging social networks to raise money for charities. And online giving is growing fast, a trend that will continue. So why are so many fundraising professionals and charities slow to harness the power of the social […]

Charity Matters

It was the busiest Family Day so far at Science World — and the most charitable one! Over 5,700 parents, grandparents, aunts, uncles and children streamed into the galleries on February 9 to explore the Science of Giving through a special cause-focused scavenger hunt. And by making a donation to Science World’s new Wonder Gallery.   […]

Charity Matters

There are only a few weeks remaining to get your 2014 charitable donations locked in. So if you’re looking for a cool campaign to support, here are three fundraising groups you’ll want to check out before the year comes to a close. From playgrounds and podiums to a 24 hour famine, these campaigns need your […]

How To

Giving Tuesday is just around the corner — and with it, the beginning of giving season. North Americans give more generously throughout December than in any other month, which makes the last third of the year prime fundraising time for Canadian and US charities. For charities looking to maximize giving season donations, the single most […]