Charity MattersHow To

The holiday season is a celebration marked by giving. We give gifts to honour the holiday’s roots, and to show our loved ones how much we care. We give to those who are less fortunate, and to charitable causes that are important to us. This year, we’d like to share the gift of giving with […]

How To

Canadian economist and author William Watson recently commented, in an Ottawa Citizen article entitled The dying-technology charity pitch, on the absurdity of receiving address labels as part of charity direct-mail fundraising appeals. He argued that charities need to get with the times and, more importantly, understand his specific giving behaviour, which as he described, takes […]

How To

Welcome to the Ignite Giving campaign, we’re excited to have you onboard! This is the place to get ideas and guidance as you get your matching campaign launched and in motion. We’ve created resources to help you set up your campaign page and create an effective social fundraising initiative that makes the most of the […]