Charity MattersHow To

Social media is a cost-effective approach to drive fundraising efforts to a broad audience and a useful tool to keep supporters informed while adding a personal touch. Here are our five tips on how to use social media to maximize your fundraising success: Before you start sharing and engaging your audience on social media, it’s […]

Charity MattersHow To

Last week we addressed different giving trends. While many of these studies suggest a variety of driving factors that explain why individuals donate, all of them illustrate a significant difference in how each age demographic exercises philanthropy. In this post, we’re looking at studies that focus on the giving trends of future philanthropists: millennials. By […]

Charity MattersHow To

Earlier this year, the Giving Institute released their annual report outlining the 2015 trends in the US charitable sector. According to this study, a total of $373 billion was donated to charitable causes in 2015, which amounts to over $1 billion per day in donations. These numbers are particularly noteworthy, as they illustrate a 4.1% […]