ACE - Animal Charity Evaluators (Programs)

Animal Charity Evaluators is dedicated to our mission of finding and promoting the most effective ways to help animals. We use evidence-based research to assist compassionate donors, volunteers, and advocates in making informed decisions on how to help as many animals as possible.

To achieve our mission of finding and promoting the most effective ways to help animals, ACE pursues three main programs: Research, Education & Outreach, and Fundraising.

Research: To date, ACE has considered hundreds of international animal charities and currently recommends 3 Top and 8 Standout Charities to donors. In 2016, we launched an Animal Advocacy Research Fund and have awarded several hundred thousand dollars in grants for studies that will inform animal advocates. We host research symposiums and workshops to unite advocates with academics, and we have created a data repository for research related to effective animal advocacy. In addition, we publish articles about foundational research questions, produce intervention reports, and interview leaders and experts in animal advocacy. In 2017, we launched an Experimental Research Division to address important empirical questions in the animal advocacy movement.

Education & Outreach: Through targeted online advertising, we have directed hundreds of thousands of people to our website to learn about how they can help the greatest number of animals possible. We produce educational videos aimed at explaining the concepts of effective animal advocacy to a broad audience. Our annual Guide to Effective Giving and other printed materials educate donors and conference attendees about simple ways to help animals. We also support those who work in the animal advocacy movement by publishing advice, including survey guidelines and recommendations on how to run a successful HR department. Our research and findings have been featured in Huffington Post, Slate, The Guardian, Financial Times, and TIME.

Fundraising: In 2017, for every $1 that ACE spent on our programs, we influenced over $9 in donations to our recommended charities. In total, since 2014 we have influenced over $11 million to highly impactful animal charities, a large portion of which came from new donors to animal advocacy.

Donations to this page will be allocated to ACE's programs and research, not to their Top Charities.

If you would like to donate to ACE's Top Charities, you may give an unrestricted donation to the RC Animal Welfare Fund:

You can also give directly to ACE’s individual Top Charities:
Donate to Animal Equality by visiting
Donate to The Humane League by visiting
Donate to The Good Food Institute by visiting

- Before you donate -

By agreeing to share your email address with the campaign organizers (Rethink Charity), you agree that it can be provided to Animal Charity Evaluators, who may send you occasional email updates. You can unsubscribe at any point by clicking on the link in any of the emails you receive or by contacting the charity directly ( For more information on how ACE uses and protects your data, please read their Privacy Policy.

If you do not wish for ACE to receive your information and contact you with updates, please do NOT check the communication box for RC Forward upon donating and your donation will register anonymously.

IMPORTANT: If you start your own campaign, anyone can give and be issued a tax receipt, but please make sure donors to your campaign know that these receipts are only valid for Canadian taxpayers.

GiveDirectly has authorized Rethink Charity Foundation, a registered Canadian nonprofit (BN 79318 7881), to manage this fund. 100% of donations, aside from credit card fees, will be granted to GiveDirectly.

RC Forward has teamed up with the Chimp Foundation to provide Canadian donors the opportunity to make tax deductible donations to high-impact charities around the world. Find other charities to donate to, or give to our funds by visiting

100% of your donation (minus credit card fees, if applicable) goes to the cause of your choice. Rethink Charity Forward will strive to extend its “zero fees” initiative indefinitely.

If you are making a donation of $1000 or more, or a monthly donation of $200 or more, please send an email to so we can provide you with alternative donation options that could cut back significantly on third-party fees.

Tee Barnett and Baxter Bullock are co-founders of RC Forward, Students for High-Impact Charity (SHIC) and Executive Directors at Rethink Charity, organizations providing education on how to make the largest positive impact on the world with their time, skills, and money.

Baxter is a former high school math teacher who has traveled in over 30 countries. Tee earned his M.A. specializing in International Development from National Chengchi University (政治大學) in Taipei.