Rethink Charity Forward - Operations
RC Forward is Canada's first cause-neutral donation routing fund for high-impact charities around the world. We provide options for Canadian donors to give unrestricted donations to four designated cause areas or directly to participating high-impact charities.
Rethink Charity presents RC Forward, Canada’s first cause-neutral donation routing fund for high-impact charities around the world.
More than most countries, the Canadian government makes it notoriously difficult for donors to receive tax benefits from gifts to non-Canadian charities. Thanks to our partnerships with the CHIMP and Priority Foundations, RC Forward is solving that problem for select charities, including the Against Malaria Foundation, the Good Food Institute, MIRI, and others.
RC Forward provides options for Canadian donors to give unrestricted donations to four designated cause areas: Global Health, Human Empowerment, and Animal Welfare. These funds will be allocated quarterly according to the recommendations of charity evaluators and experts in the respective fields.
In addition to the four funds, RC Forward allows donors to give directly to participating high-impact charities. RC Forward currently supports over 20 high-impact charities, with more to come. (See our website for an up-to-date list of charities.)
In 2018 we projected that we could move $1 Million dollars (CAD) to highly-effective charities, and by the end of the year we had quadrupled that goal! Supporting our operations directly allows us to continue to cover our no-fees initiative, which ensures that 100% of the donations made to our partner charities get to their intended destination. We do not charge any administration fees, on any kind of donation.
RC Forward can be run minimally by one full-time equivalent (FTE), and optimally by 1.5 FTE. Essential staff remit includes donor correspondence, website maintenance, campaign promotion, and charity regranting administrative work.
Additionally, RC Forward hopes to continue to cover a 4% fee for cross-border donations out of the operating budget to encourage donors who are dissuaded by additional fees.
--The Importance of Fee Coverage--
Studies suggest that overhead aversion is a powerful donation deterrent. That is, donors are likely to be put off when not all of their gift will go to the charity they select. There is real value in assuring our donors that 100% of their donations will go to effective charities. Estimates suggest this could increase donations by between 4% and 55%, counterfactually bringing in between $40,000 to $550,000 (per $1,000,000 raised).
Covering RC Forward platform fees could be understood as having an effect similar to matching donations: providing money to effective charities, with the added benefit of potentially incentivizing donors by providing a fee-free donation avenue.
In addition to essential tasks mentioned above, optimal staffing for RC Forward would include the following:
-RC Forward promotion - We can run data-driven promotional campaigns, routing significantly more money to effective charities.
-Rethink Charity organizational infrastructure - RC will be better equipped to efficiently handle administrative needs, such as accounting, website maintenance, foundational operations, and other miscellaneous tasks.
Interested in supporting RC Forward? Contact firstname.lastname@example.org for more information.