CHIMP and Angus Reid Institute

What stops Canadians from giving more to charity?

Following an earlier exploration of Black Friday and charity, the second in this four-part independent study looks at how Canadians feel about their level of giving and the factors that stop them from giving more. The study also sheds light on Canadians’ knowledge of charity, how they learn about it, and the effect this has on their charitable participation.

Canadians would give more if they felt more confident

30%

30% of Canadians — the equivalent of more than 8 million adults — say they feel they should be donating more to charity…
65%

…and 65% say they are comfortable with their current level of charitable contributions…
61%

…yet 61% agree with the statement: “I would give more money to charity if I felt more confident about the whole thing.”

They want more information

48%

48% of Canadians say they would donate more to charity if they could find the perfect cause to suit them.

48%
40%

40% say they would donate more if they were approached in the “right” way.

40%
83%

83% say they would find it useful to have more easily accessible information about charities and the work they do.

83%
60%

60% say their knowledge about charity has not increased in the last few years.

60%

Education plays a big role

2 out of 3

2 out of 3 Canadians who give the most say they were exposed to conversations about charity at home early in their lives…

 
 
 
 
 
 

2 out of 3

…while 2 out of 3 Canadians who don’t give to charities say they were not exposed to conversations about charity at home early in their lives.

 
 
 
 
 
 

9 in 10

Overall, 9 in 10 Canadians agree that it’s important to continue to teach children the importance of giving.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

CHIMP: The giving platform for Canadians

We all want something in the world to change. CHIMP makes it easy to give to the causes you care about.

  • Find and give to any charity in Canada, anonymously or with recognition
  • See and plan all your giving in one place
  • Join forces with others in supporting your favourite causes
Start Giving

See how CHIMP works

Go Further

New Canadians

CHIMP Blog: New Canadians and Giving

The final post in this series looks back at all four components of the State of Giving in Canada, sketching out some of the obstacles and opportunities for engaging Canadians in giving.

Report 4 of 4: Angus Reid Institute

Report 4 of 4: Angus Reid Institute

How do first- and second-generation Canadians give, and what makes their giving unique?

View the press release

Press release: January 17, 2018

In 2018, Canadians want convenient ways to contribute to causes they trust and feel connected to

Millennials

CHIMP Blog: The State of Giving in Canada – Millennials

The third post in our series explores what’s keeping millennials from reaching their full charitable potential—and what you can do about it.

Report 3 of 4: Angus Reid Institute

Report 3 of 4: Angus Reid Institute

How do millennials give, and how does their giving behaviour compare to the rest of Canadians?

View the press release

Press release: December 6, 2017

Finances and Lack Of Confidence Prevent Many Millennials From Donating To Charity

The Essence of the Giving Gap

CHIMP Blog: The Essence of the Giving Gap

In this post, John Bromley, CEO and Founder of CHIMP, looks at how Canadians connect with and support charity, and what might be getting in the way of their giving.

See the report from Angus Reid

Report 2 of 4: Angus Reid Institute

The second instalment of a four-part independent study sheds light on what’s stopping Canadians from donating more to charitable organizations.

View the press release

Press release: November 28, 2017

This Giving Tuesday: CHIMP And The Angus Reid Institute Explore What Stops Canadians From Giving More To Charity.

Black Friday And Charity

CHIMP Blog: Black Friday And Charity

John Bromley, CEO and Founder of CHIMP, looks at how Canadians connect with charity through businesses, and what that means for the future of giving.

See the report from Angus Reid

Report 1 of 4: Angus Reid Institute

The first of a four-part independent study to gain an understanding of the charitable-giving landscape in Canada.

View the press release

Press release: November 24, 2017

Black Friday And Charity — Canadians Question Whether Retailers Are Really Helping Out Or Just Cashing In