CHIMP and Angus Reid Institute

How do you give, Canada?

How do Canadians support charity, what do they care about, and how is their giving likely to change in the future?

These are the questions CHIMP and Angus Reid Institute set out to answer in a four-part independent study in November, 2017. The answers, we hope, will spark a conversation about charitable giving and help Canadians incorporate giving into their everyday lives.

What follows is a look at the state of giving in Canada.

Canadians want to give

71%

of Canadians feel a personal responsibility to make the world a better place.

The way we’re asked for donations matters

66%

of Canadians have responded to a request for a $1 or $2 donation at the cash register.
56%

56% have responded to a charitable request from a friend or family member…
21%

…while only 21% have responded to a TV appeal for a charitable cause…
16%

…and only 16% have responded to a telephone request for donations at least once in the last two years.

We participate in retail-oriented charity

54%

Most Canadians (54%) say they participate in retail-oriented charitable activity, such as “shop for a cause” or “dine for a cause” events…

6 in 10

60% of women participate in these types of corporate-sponsored fundraising events at least sometimes…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Less than half

48% of men participate in corporate-sponsored fundraising events.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

We’re ready to make a difference any way we can

72%

Overall, more than seven-in-ten Canadians feel that retail-oriented charity has a meaningful impact.

72%
75%

of Canadians agree that businesses hosting charity events are genuinely trying to help out…

75%
68%

…while two-thirds agree with the somewhat contradictory notion that these businesses are only looking for good PR.

68%
75%
of Canadians don’t see corporate-sponsored giving as a substitute for other forms of charitable support.

Fully three-quarters disagree with the statement: “If big companies and rich people are giving big dollars, there’s no real need for my small donations.”

75%

CHIMP: The giving platform for Canadians

We all want something in the world to change. CHIMP makes it easy to give to the causes you care about.

  • Find and give to any charity in Canada, anonymously or with recognition
  • See and plan all your giving in one place
  • Join forces with others in supporting your favourite causes
Start Giving

See how CHIMP works

Go Further

New Canadians

CHIMP Blog: New Canadians and Giving

The final post in this series looks back at all four components of the State of Giving in Canada, sketching out some of the obstacles and opportunities for engaging Canadians in giving.

Report 4 of 4: Angus Reid Institute

Report 4 of 4: Angus Reid Institute

How do first- and second-generation Canadians give, and what makes their giving unique?

View the press release

Press release: January 17, 2018

In 2018, Canadians want convenient ways to contribute to causes they trust and feel connected to

Millennials

CHIMP Blog: The State of Giving in Canada – Millennials

The third post in our series explores what’s keeping millennials from reaching their full charitable potential—and what you can do about it.

Report 3 of 4: Angus Reid Institute

Report 3 of 4: Angus Reid Institute

How do millennials give, and how does their giving behaviour compare to the rest of Canadians?

View the press release

Press release: December 6, 2017

Finances and Lack Of Confidence Prevent Many Millennials From Donating To Charity

The Essence of the Giving Gap

CHIMP Blog: The Essence of the Giving Gap

In this post, John Bromley, CEO and Founder of CHIMP, looks at how Canadians connect with and support charity, and what might be getting in the way of their giving.

See the report from Angus Reid

Report 2 of 4: Angus Reid Institute

The second instalment of a four-part independent study sheds light on what’s stopping Canadians from donating more to charitable organizations.

View the press release

Press release: November 28, 2017

This Giving Tuesday: CHIMP And The Angus Reid Institute Explore What Stops Canadians From Giving More To Charity.

Black Friday And Charity

CHIMP Blog: Black Friday And Charity

John Bromley, CEO and Founder of CHIMP, looks at how Canadians connect with charity through businesses, and what that means for the future of giving.

See the report from Angus Reid

Report 1 of 4: Angus Reid Institute

The first of a four-part independent study to gain an understanding of the charitable-giving landscape in Canada.

View the press release

Press release: November 24, 2017

Black Friday And Charity — Canadians Question Whether Retailers Are Really Helping Out Or Just Cashing In