With over 85,000 charities in Canada, being charitable can get complicated for those who want to make a difference. The idea behind CHIMP is to simplify the giving process, so that you can do all your giving on your own terms and in one place.
CHIMP started very quietly in 2011, with the the idea that everyone should have access to tools to easily integrate giving into their everyday lives. So we set out to give everyone their own free foundation, along with a toolset that allowed them to give to and fundraise for any registered charity in Canada, on their own or with friends, family and social networks. We went to market with these tools in early 2014.
Partnerships with organizations like Bell, Hootsuite, Earls, TOMS, Lululemon and the Whitecaps FC, and charities like Big Brothers, Arts Umbrella and Peace Geeks have helped us give people the tools to be charitable on their own terms.
John Bromley grew up with charity at the core of his family’s values. He took his professional background in corporate finance and co-founded Benefic Group with his father, Blake Bromley, one of the world's foremost experts in charity law, and the recognized pioneer of charitable law and gifting in Canada.
Blake works with donors, charities, foundations and governments on legal, financial and strategic issues, and has incorporated and registered over 650 charities and planned/executed over $2 Billion worth of giving.
After developing an in-depth understanding of the complex world underpinning the charity sector, John went on to launch Charity Express and Peer Giving prior to founding CHIMP. Now he spends his time shaping the way people discover, access and participate in charity via web-based, cost effective and scalable platforms.